Muskan Priyadarshni
Product Designer
Product Designer with an architect’s eye, using second-order thinking to craft user-centric, scalable experiences that prioritize clarity, team flow, and meaningful design.
Works
Live Sites
About Me
Product designer working on B2B tools that don't usually get much design love, automation canvases, RFP marketplaces, internal workflows. I spend most of my time on the unglamorous parts: empty states, failure modes, the first five minutes of a new user's experience. That's usually where these products break.
Four years in product design. Before that, architecture and urban design — which is probably why I gravitate toward systems with many moving surfaces.
Experience
Product Designer @ Verbaflo.ai
Nov 2025 - Present
Designed v1 (shipped to 2 clients) and v2 (in development) of the Journey Builder canvas — a node-based campaign automation system serving 12–15 enterprise clients (UK Build-to-Rent operators), replacing workflow that previously required engineering tickets or manual setup by VerbaFlo's in-house sales team. Solo design lead on v1; co-shaped product direction on v2 with the founder and PM.
Owned end-to-end UI for core node primitives, including the Reach Out node's Timing & Delivery modal (toggle-controlled Quiet Hours, Retry on Failure) and the Split node's outcome-based condition system, with a minimal, low-noise visual language adopted across the canvas.
Designed and shipped a marketing website for Aboria Capital, a venture firm and VerbaFlo partner, won via the existing Downing Students relationship; pitched the concept directly to Aboria's stakeholders and launched to positive product-team feedback.
Product Designer @ Tiggo.Inc
Jul 2024 - Present
Achieved 200+ waitlist signups by designing Tiggo’s product end-to-end, from ideation to scalable design systems.
Boosted RFP creation speed by leading UX for two product verticals, validated through a live town council POC.
Streamlined 100+ screens by building a Figma design system and establishing a unified brand language.
Grew reach to 500 blog subscribers in 2 months and 300+ organic followers by driving content, marketing, and Webflow/Wix prototypes.
Delivered user-centric, scalable products by blending UX design, product strategy, and brand-building with cross-functional teams.
Junior Designer @ DesignOGC
May 2023 - July 2024
Led end-to-end UX/UI design for the company's website redesign, improving clarity & achieving 2x user engagement while reducing the bounce rate.
Refined product flows and shaped Tiggo's platform structure by conducting over 20 user interviews and applying user research methodologies.
Architect @ Creative Group LLP
Jun 2021 - Jul 2022
Improved transit efficiency by leading Dakaniya Talav Station design, contributing to 4 other projects, and delivering 20+ drawings with 10+ stakeholders.
Education
Google UX Design Professional Course
2024
Google X Coursera
Politecnico Di Milano, Milan, Italy
Jan 2024 - Jun 2024
Masters in Urban Design
CEPT University, Ahmedabad, India
Jul 2022 - Jan 2024
Masters in Urban Design
Indira Gandhi Technical University, Delhi, India
Aug 2016 - May 2021
Bachelors in Architecture
Skills
UX/UI Design
User Research
Design Systems Prototyping
Brand Identity
Video Production
A/B Testing
User Interviews
Tools
Figma
Webflow
Wix
Lottie
Framer
Adobe Creative Suite Google AI Studio
No Code Tools
Muskan Priyadarshni
Product Designer
Product Designer with an architect’s eye, using second-order thinking to craft user-centric, scalable experiences that prioritize clarity, team flow, and meaningful design.
Works
Live Sites
About Me
Product designer working on B2B tools that don't usually get much design love, automation canvases, RFP marketplaces, internal workflows. I spend most of my time on the unglamorous parts: empty states, failure modes, the first five minutes of a new user's experience. That's usually where these products break.
Four years in product design. Before that, architecture and urban design — which is probably why I gravitate toward systems with many moving surfaces.
Experience
Product Designer @ Verbaflo.ai
Nov 2025 - Present
Designed v1 (shipped to 2 clients) and v2 (in development) of the Journey Builder canvas — a node-based campaign automation system serving 12–15 enterprise clients (UK Build-to-Rent operators), replacing workflow that previously required engineering tickets or manual setup by VerbaFlo's in-house sales team. Solo design lead on v1; co-shaped product direction on v2 with the founder and PM.
Owned end-to-end UI for core node primitives, including the Reach Out node's Timing & Delivery modal (toggle-controlled Quiet Hours, Retry on Failure) and the Split node's outcome-based condition system, with a minimal, low-noise visual language adopted across the canvas.
Designed and shipped a marketing website for Aboria Capital, a venture firm and VerbaFlo partner, won via the existing Downing Students relationship; pitched the concept directly to Aboria's stakeholders and launched to positive product-team feedback.
Product Designer @ Tiggo.Inc
Jul 2024 - Present
Achieved 200+ waitlist signups by designing Tiggo’s product end-to-end, from ideation to scalable design systems.
Boosted RFP creation speed by leading UX for two product verticals, validated through a live town council POC.
Streamlined 100+ screens by building a Figma design system and establishing a unified brand language.
Grew reach to 500 blog subscribers in 2 months and 300+ organic followers by driving content, marketing, and Webflow/Wix prototypes.
Delivered user-centric, scalable products by blending UX design, product strategy, and brand-building with cross-functional teams.
Junior Designer @ DesignOGC
May 2023 - July 2024
Led end-to-end UX/UI design for the company's website redesign, improving clarity & achieving 2x user engagement while reducing the bounce rate.
Refined product flows and shaped Tiggo's platform structure by conducting over 20 user interviews and applying user research methodologies.
Architect @ Creative Group LLP
Jun 2021 - Jul 2022
Improved transit efficiency by leading Dakaniya Talav Station design, contributing to 4 other projects, and delivering 20+ drawings with 10+ stakeholders.
Education
Google UX Design Professional Course
2024
Google X Coursera
Politecnico Di Milano, Milan, Italy
Jan 2024 - Jun 2024
Masters in Urban Design
CEPT University, Ahmedabad, India
Jul 2022 - Jan 2024
Masters in Urban Design
Indira Gandhi Technical University, Delhi, India
Aug 2016 - May 2021
Bachelors in Architecture
Skills
UX/UI Design
User Research
Design Systems Prototyping
Brand Identity
Video Production
A/B Testing
User Interviews
Tools
Figma
Webflow
Wix
Lottie
Framer
Adobe Creative Suite Google AI Studio
No Code Tools
Muskan Priyadarshni
Product Designer
Product Designer with an architect’s eye, using second-order thinking to craft user-centric, scalable experiences that prioritize clarity, team flow, and meaningful design.
Works
Live Sites
About Me
Product designer working on B2B tools that don't usually get much design love, automation canvases, RFP marketplaces, internal workflows. I spend most of my time on the unglamorous parts: empty states, failure modes, the first five minutes of a new user's experience. That's usually where these products break.
Four years in product design. Before that, architecture and urban design — which is probably why I gravitate toward systems with many moving surfaces.
Experience
Product Designer @ Verbaflo.ai
Nov 2025 - Present
Designed v1 (shipped to 2 clients) and v2 (in development) of the Journey Builder canvas — a node-based campaign automation system serving 12–15 enterprise clients (UK Build-to-Rent operators), replacing workflow that previously required engineering tickets or manual setup by VerbaFlo's in-house sales team. Solo design lead on v1; co-shaped product direction on v2 with the founder and PM.
Owned end-to-end UI for core node primitives, including the Reach Out node's Timing & Delivery modal (toggle-controlled Quiet Hours, Retry on Failure) and the Split node's outcome-based condition system, with a minimal, low-noise visual language adopted across the canvas.
Designed and shipped a marketing website for Aboria Capital, a venture firm and VerbaFlo partner, won via the existing Downing Students relationship; pitched the concept directly to Aboria's stakeholders and launched to positive product-team feedback.
Product Designer @ Tiggo.Inc
Jul 2024 - Present
Achieved 200+ waitlist signups by designing Tiggo’s product end-to-end, from ideation to scalable design systems.
Boosted RFP creation speed by leading UX for two product verticals, validated through a live town council POC.
Streamlined 100+ screens by building a Figma design system and establishing a unified brand language.
Grew reach to 500 blog subscribers in 2 months and 300+ organic followers by driving content, marketing, and Webflow/Wix prototypes.
Delivered user-centric, scalable products by blending UX design, product strategy, and brand-building with cross-functional teams.
Junior Designer @ DesignOGC
May 2023 - July 2024
Led end-to-end UX/UI design for the company's website redesign, improving clarity & achieving 2x user engagement while reducing the bounce rate.
Refined product flows and shaped Tiggo's platform structure by conducting over 20 user interviews and applying user research methodologies.
Architect @ Creative Group LLP
Jun 2021 - Jul 2022
Improved transit efficiency by leading Dakaniya Talav Station design, contributing to 4 other projects, and delivering 20+ drawings with 10+ stakeholders.
Education
Google UX Design Professional Course
2024
Google X Coursera
Politecnico Di Milano, Milan, Italy
Jan 2024 - Jun 2024
Masters in Urban Design
CEPT University, Ahmedabad, India
Jul 2022 - Jan 2024
Masters in Urban Design
Indira Gandhi Technical University, Delhi, India
Aug 2016 - May 2021
Bachelors in Architecture
Skills
UX/UI Design
User Research
Design Systems Prototyping
Brand Identity
Video Production
A/B Testing
User Interviews
Tools
Figma
Webflow
Wix
Lottie
Framer
Adobe Creative Suite Google AI Studio
No Code Tools
DesignOGC -Visual Identity
DesignOGC is a mission-driven visual identity built around the belief that joyful, inclusive neighborhoods are the foundation of better futures. The system translates values of co-creation, equity, and transformation into a scalable, flexible brand language that resonates across urban and rural contexts.
About
Client: DesignOGC
Contribution: Brand Identity, Video Creation, Graphic Design
Year: 2023
Problems to Solve
DesignOGC needed a brand identity that went beyond visuals — one that could:
Communicate trust, creativity, and collaboration.
Feel emotionally resonant yet adaptable across scales.
Build recognition while inviting shared ownership and participation.
Solution
As lead designer, I created a visual system anchored in meaning:
Logo: Inner “D” for Design + three outer curves for “OGC,” with negative space signaling openness.
Color Palette: Dark Blue (trust), Robin’s Egg Blue (empathy), Grey (neutrality), Yellow (hope), Cerise (impact).
Typography: Century Gothic for modernity, approachability, and dependability.
Visual Language: Modular shapes extended into icons, layouts, and stories — making the brand adaptable and alive.
Features of the Platform
Scalable identity adaptable to both urban and rural contexts.
Flexible system using logo-derived shapes for storytelling.
Modular framework ensuring consistency across formats.
Design
Meaningful logo merging form and purpose.
Vibrant, intentional color system tied to values.
Typeface choice balancing modernity and warmth.
Results
A visual identity that is more than design — it’s a signal of trust, openness, and shared transformation, inviting communities to see themselves in the brand.
Muskan's Note
DesignOGC now stands as a purpose-driven identity, combining clarity, adaptability, and emotional resonance to build stronger, inclusive neighborhoods.