Muskan Priyadarshni

Product Designer

Product Designer with an architect’s eye, using second-order thinking to craft user-centric, scalable experiences that prioritize clarity, team flow, and meaningful design.

About Me

Product designer working on B2B tools that don't usually get much design love, automation canvases, RFP marketplaces, internal workflows. I spend most of my time on the unglamorous parts: empty states, failure modes, the first five minutes of a new user's experience. That's usually where these products break.

Four years in product design. Before that, architecture and urban design — which is probably why I gravitate toward systems with many moving surfaces.

Experience


Product Designer @ Verbaflo.ai

Nov 2025 - Present

  • Designed v1 (shipped to 2 clients) and v2 (in development) of the Journey Builder canvas — a node-based campaign automation system serving 12–15 enterprise clients (UK Build-to-Rent operators), replacing workflow that previously required engineering tickets or manual setup by VerbaFlo's in-house sales team. Solo design lead on v1; co-shaped product direction on v2 with the founder and PM.

  • Owned end-to-end UI for core node primitives, including the Reach Out node's Timing & Delivery modal (toggle-controlled Quiet Hours, Retry on Failure) and the Split node's outcome-based condition system, with a minimal, low-noise visual language adopted across the canvas.

  • Designed and shipped a marketing website for Aboria Capital, a venture firm and VerbaFlo partner, won via the existing Downing Students relationship; pitched the concept directly to Aboria's stakeholders and launched to positive product-team feedback.


Product Designer @ Tiggo.Inc

Jul 2024 - Present

  • Achieved 200+ waitlist signups by designing Tiggo’s product end-to-end, from ideation to scalable design systems.

  • Boosted RFP creation speed by leading UX for two product verticals, validated through a live town council POC.

  • Streamlined 100+ screens by building a Figma design system and establishing a unified brand language.

  • Grew reach to 500 blog subscribers in 2 months and 300+ organic followers by driving content, marketing, and Webflow/Wix prototypes.

  • Delivered user-centric, scalable products by blending UX design, product strategy, and brand-building with cross-functional teams.


Junior Designer @ DesignOGC

May 2023 - July 2024

  • Led end-to-end UX/UI design for the company's website redesign, improving clarity & achieving 2x user engagement while reducing the bounce rate.

  • Refined product flows and shaped Tiggo's platform structure by conducting over 20 user interviews and applying user research methodologies.


Architect @ Creative Group LLP

Jun 2021 - Jul 2022

  • Improved transit efficiency by leading Dakaniya Talav Station design, contributing to 4 other projects, and delivering 20+ drawings with 10+ stakeholders.

Education


Google UX Design Professional Course

2024

Google X Coursera


Politecnico Di Milano, Milan, Italy

Jan 2024 - Jun 2024

Masters in Urban Design


CEPT University, Ahmedabad, India

Jul 2022 - Jan 2024

Masters in Urban Design


Indira Gandhi Technical University, Delhi, India

Aug 2016 - May 2021

Bachelors in Architecture

Skills

UX/UI Design

User Research

Design Systems Prototyping

Brand Identity

Video Production

A/B Testing

User Interviews

Tools

Figma

Webflow

Wix

Lottie

Framer

Adobe Creative Suite Google AI Studio

No Code Tools

Muskan Priyadarshni

Product Designer

Product Designer with an architect’s eye, using second-order thinking to craft user-centric, scalable experiences that prioritize clarity, team flow, and meaningful design.

About Me

Product designer working on B2B tools that don't usually get much design love, automation canvases, RFP marketplaces, internal workflows. I spend most of my time on the unglamorous parts: empty states, failure modes, the first five minutes of a new user's experience. That's usually where these products break.

Four years in product design. Before that, architecture and urban design — which is probably why I gravitate toward systems with many moving surfaces.

Experience


Product Designer @ Verbaflo.ai

Nov 2025 - Present

  • Designed v1 (shipped to 2 clients) and v2 (in development) of the Journey Builder canvas — a node-based campaign automation system serving 12–15 enterprise clients (UK Build-to-Rent operators), replacing workflow that previously required engineering tickets or manual setup by VerbaFlo's in-house sales team. Solo design lead on v1; co-shaped product direction on v2 with the founder and PM.

  • Owned end-to-end UI for core node primitives, including the Reach Out node's Timing & Delivery modal (toggle-controlled Quiet Hours, Retry on Failure) and the Split node's outcome-based condition system, with a minimal, low-noise visual language adopted across the canvas.

  • Designed and shipped a marketing website for Aboria Capital, a venture firm and VerbaFlo partner, won via the existing Downing Students relationship; pitched the concept directly to Aboria's stakeholders and launched to positive product-team feedback.


Product Designer @ Tiggo.Inc

Jul 2024 - Present

  • Achieved 200+ waitlist signups by designing Tiggo’s product end-to-end, from ideation to scalable design systems.

  • Boosted RFP creation speed by leading UX for two product verticals, validated through a live town council POC.

  • Streamlined 100+ screens by building a Figma design system and establishing a unified brand language.

  • Grew reach to 500 blog subscribers in 2 months and 300+ organic followers by driving content, marketing, and Webflow/Wix prototypes.

  • Delivered user-centric, scalable products by blending UX design, product strategy, and brand-building with cross-functional teams.


Junior Designer @ DesignOGC

May 2023 - July 2024

  • Led end-to-end UX/UI design for the company's website redesign, improving clarity & achieving 2x user engagement while reducing the bounce rate.

  • Refined product flows and shaped Tiggo's platform structure by conducting over 20 user interviews and applying user research methodologies.


Architect @ Creative Group LLP

Jun 2021 - Jul 2022

  • Improved transit efficiency by leading Dakaniya Talav Station design, contributing to 4 other projects, and delivering 20+ drawings with 10+ stakeholders.

Education


Google UX Design Professional Course

2024

Google X Coursera


Politecnico Di Milano, Milan, Italy

Jan 2024 - Jun 2024

Masters in Urban Design


CEPT University, Ahmedabad, India

Jul 2022 - Jan 2024

Masters in Urban Design


Indira Gandhi Technical University, Delhi, India

Aug 2016 - May 2021

Bachelors in Architecture

Skills

UX/UI Design

User Research

Design Systems Prototyping

Brand Identity

Video Production

A/B Testing

User Interviews

Tools

Figma

Webflow

Wix

Lottie

Framer

Adobe Creative Suite Google AI Studio

No Code Tools

Muskan Priyadarshni

Product Designer

Product Designer with an architect’s eye, using second-order thinking to craft user-centric, scalable experiences that prioritize clarity, team flow, and meaningful design.

About Me

Product designer working on B2B tools that don't usually get much design love, automation canvases, RFP marketplaces, internal workflows. I spend most of my time on the unglamorous parts: empty states, failure modes, the first five minutes of a new user's experience. That's usually where these products break.

Four years in product design. Before that, architecture and urban design — which is probably why I gravitate toward systems with many moving surfaces.

Experience


Product Designer @ Verbaflo.ai

Nov 2025 - Present

  • Designed v1 (shipped to 2 clients) and v2 (in development) of the Journey Builder canvas — a node-based campaign automation system serving 12–15 enterprise clients (UK Build-to-Rent operators), replacing workflow that previously required engineering tickets or manual setup by VerbaFlo's in-house sales team. Solo design lead on v1; co-shaped product direction on v2 with the founder and PM.

  • Owned end-to-end UI for core node primitives, including the Reach Out node's Timing & Delivery modal (toggle-controlled Quiet Hours, Retry on Failure) and the Split node's outcome-based condition system, with a minimal, low-noise visual language adopted across the canvas.

  • Designed and shipped a marketing website for Aboria Capital, a venture firm and VerbaFlo partner, won via the existing Downing Students relationship; pitched the concept directly to Aboria's stakeholders and launched to positive product-team feedback.


Product Designer @ Tiggo.Inc

Jul 2024 - Present

  • Achieved 200+ waitlist signups by designing Tiggo’s product end-to-end, from ideation to scalable design systems.

  • Boosted RFP creation speed by leading UX for two product verticals, validated through a live town council POC.

  • Streamlined 100+ screens by building a Figma design system and establishing a unified brand language.

  • Grew reach to 500 blog subscribers in 2 months and 300+ organic followers by driving content, marketing, and Webflow/Wix prototypes.

  • Delivered user-centric, scalable products by blending UX design, product strategy, and brand-building with cross-functional teams.


Junior Designer @ DesignOGC

May 2023 - July 2024

  • Led end-to-end UX/UI design for the company's website redesign, improving clarity & achieving 2x user engagement while reducing the bounce rate.

  • Refined product flows and shaped Tiggo's platform structure by conducting over 20 user interviews and applying user research methodologies.


Architect @ Creative Group LLP

Jun 2021 - Jul 2022

  • Improved transit efficiency by leading Dakaniya Talav Station design, contributing to 4 other projects, and delivering 20+ drawings with 10+ stakeholders.

Education


Google UX Design Professional Course

2024

Google X Coursera


Politecnico Di Milano, Milan, Italy

Jan 2024 - Jun 2024

Masters in Urban Design


CEPT University, Ahmedabad, India

Jul 2022 - Jan 2024

Masters in Urban Design


Indira Gandhi Technical University, Delhi, India

Aug 2016 - May 2021

Bachelors in Architecture

Skills

UX/UI Design

User Research

Design Systems Prototyping

Brand Identity

Video Production

A/B Testing

User Interviews

Tools

Figma

Webflow

Wix

Lottie

Framer

Adobe Creative Suite Google AI Studio

No Code Tools

Tiggo- Opportunities Platform

Tiggo SP bridges the access gap for built environment professionals. While talent is abundant, opportunities are scattered across portals, LinkedIn threads, and WhatsApp groups. Tiggo SP turns this fragmented process into an intuitive platform where professionals can discover relevant RFPs, apply directly, and showcase their expertise. More than a listing board, it acts as a launchpad for real, paid opportunities.

About

Client: Tiggo.Inc

Contribution: UX Design, Web Development, Prototyping, User Research

Year: 2024

Problems to Solve

Access, not talent, was the barrier. Professionals struggled with:

  • Scattered RFPs across portals, LinkedIn, WhatsApp.

  • Late discovery and irrelevant listings.

  • Overwhelming, bureaucratic application processes.

  • Lack of clarity, respect, and central access.

Solution

A launchpad, not a listing board — designed for clarity, speed, and belonging:

  • Simple RFP feed with relevant filters.

  • End-to-end application workflow.

  • Profiles highlighting expertise and scale.

  • Minimal, human-centered UI.

Features of the Platform

Intuitive RFP feed with meaningful filters.

  • Profile preview for user confidence.

  • Modular credential inputs for smarter matches.

  • Clear deadlines + eligibility at a glance.

Design

Brand Identity

Trust through clarity and belonging:

  • Pillars: Access, Clarity, Belonging.

  • Tone: Helpful, jargon-free, respectful.

  • Visuals: Bold yet warm, mirroring public space values.

Results

Less time searching, more time building:

  • Faster, relevant project discovery.

  • Higher confidence and engagement.

  • Shifted platform perception from bureaucratic → empowering.

Muskan's Note

Designing Tiggo SP wasn’t just about fixing workflows — it was about restoring trust, access, and dignity for built environment professionals. By turning discovery into action and action into opportunity, Tiggo SP transformed the way professionals connect with projects — one opportunity at a time.

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