Muskan Priyadarshni
Product Designer
Product Designer with an architect’s eye, using second-order thinking to craft user-centric, scalable experiences that prioritize clarity, team flow, and meaningful design.
Works
Live Sites
About Me
Product designer working on B2B tools that don't usually get much design love, automation canvases, RFP marketplaces, internal workflows. I spend most of my time on the unglamorous parts: empty states, failure modes, the first five minutes of a new user's experience. That's usually where these products break.
Four years in product design. Before that, architecture and urban design — which is probably why I gravitate toward systems with many moving surfaces.
Experience
Product Designer @ Verbaflo.ai
Nov 2025 - Present
Designed v1 (shipped to 2 clients) and v2 (in development) of the Journey Builder canvas — a node-based campaign automation system serving 12–15 enterprise clients (UK Build-to-Rent operators), replacing workflow that previously required engineering tickets or manual setup by VerbaFlo's in-house sales team. Solo design lead on v1; co-shaped product direction on v2 with the founder and PM.
Owned end-to-end UI for core node primitives, including the Reach Out node's Timing & Delivery modal (toggle-controlled Quiet Hours, Retry on Failure) and the Split node's outcome-based condition system, with a minimal, low-noise visual language adopted across the canvas.
Designed and shipped a marketing website for Aboria Capital, a venture firm and VerbaFlo partner, won via the existing Downing Students relationship; pitched the concept directly to Aboria's stakeholders and launched to positive product-team feedback.
Product Designer @ Tiggo.Inc
Jul 2024 - Present
Achieved 200+ waitlist signups by designing Tiggo’s product end-to-end, from ideation to scalable design systems.
Boosted RFP creation speed by leading UX for two product verticals, validated through a live town council POC.
Streamlined 100+ screens by building a Figma design system and establishing a unified brand language.
Grew reach to 500 blog subscribers in 2 months and 300+ organic followers by driving content, marketing, and Webflow/Wix prototypes.
Delivered user-centric, scalable products by blending UX design, product strategy, and brand-building with cross-functional teams.
Junior Designer @ DesignOGC
May 2023 - July 2024
Led end-to-end UX/UI design for the company's website redesign, improving clarity & achieving 2x user engagement while reducing the bounce rate.
Refined product flows and shaped Tiggo's platform structure by conducting over 20 user interviews and applying user research methodologies.
Architect @ Creative Group LLP
Jun 2021 - Jul 2022
Improved transit efficiency by leading Dakaniya Talav Station design, contributing to 4 other projects, and delivering 20+ drawings with 10+ stakeholders.
Education
Google UX Design Professional Course
2024
Google X Coursera
Politecnico Di Milano, Milan, Italy
Jan 2024 - Jun 2024
Masters in Urban Design
CEPT University, Ahmedabad, India
Jul 2022 - Jan 2024
Masters in Urban Design
Indira Gandhi Technical University, Delhi, India
Aug 2016 - May 2021
Bachelors in Architecture
Skills
UX/UI Design
User Research
Design Systems Prototyping
Brand Identity
Video Production
A/B Testing
User Interviews
Tools
Figma
Webflow
Wix
Lottie
Framer
Adobe Creative Suite Google AI Studio
No Code Tools
Muskan Priyadarshni
Product Designer
Product Designer with an architect’s eye, using second-order thinking to craft user-centric, scalable experiences that prioritize clarity, team flow, and meaningful design.
Works
Live Sites
About Me
Product designer working on B2B tools that don't usually get much design love, automation canvases, RFP marketplaces, internal workflows. I spend most of my time on the unglamorous parts: empty states, failure modes, the first five minutes of a new user's experience. That's usually where these products break.
Four years in product design. Before that, architecture and urban design — which is probably why I gravitate toward systems with many moving surfaces.
Experience
Product Designer @ Verbaflo.ai
Nov 2025 - Present
Designed v1 (shipped to 2 clients) and v2 (in development) of the Journey Builder canvas — a node-based campaign automation system serving 12–15 enterprise clients (UK Build-to-Rent operators), replacing workflow that previously required engineering tickets or manual setup by VerbaFlo's in-house sales team. Solo design lead on v1; co-shaped product direction on v2 with the founder and PM.
Owned end-to-end UI for core node primitives, including the Reach Out node's Timing & Delivery modal (toggle-controlled Quiet Hours, Retry on Failure) and the Split node's outcome-based condition system, with a minimal, low-noise visual language adopted across the canvas.
Designed and shipped a marketing website for Aboria Capital, a venture firm and VerbaFlo partner, won via the existing Downing Students relationship; pitched the concept directly to Aboria's stakeholders and launched to positive product-team feedback.
Product Designer @ Tiggo.Inc
Jul 2024 - Present
Achieved 200+ waitlist signups by designing Tiggo’s product end-to-end, from ideation to scalable design systems.
Boosted RFP creation speed by leading UX for two product verticals, validated through a live town council POC.
Streamlined 100+ screens by building a Figma design system and establishing a unified brand language.
Grew reach to 500 blog subscribers in 2 months and 300+ organic followers by driving content, marketing, and Webflow/Wix prototypes.
Delivered user-centric, scalable products by blending UX design, product strategy, and brand-building with cross-functional teams.
Junior Designer @ DesignOGC
May 2023 - July 2024
Led end-to-end UX/UI design for the company's website redesign, improving clarity & achieving 2x user engagement while reducing the bounce rate.
Refined product flows and shaped Tiggo's platform structure by conducting over 20 user interviews and applying user research methodologies.
Architect @ Creative Group LLP
Jun 2021 - Jul 2022
Improved transit efficiency by leading Dakaniya Talav Station design, contributing to 4 other projects, and delivering 20+ drawings with 10+ stakeholders.
Education
Google UX Design Professional Course
2024
Google X Coursera
Politecnico Di Milano, Milan, Italy
Jan 2024 - Jun 2024
Masters in Urban Design
CEPT University, Ahmedabad, India
Jul 2022 - Jan 2024
Masters in Urban Design
Indira Gandhi Technical University, Delhi, India
Aug 2016 - May 2021
Bachelors in Architecture
Skills
UX/UI Design
User Research
Design Systems Prototyping
Brand Identity
Video Production
A/B Testing
User Interviews
Tools
Figma
Webflow
Wix
Lottie
Framer
Adobe Creative Suite Google AI Studio
No Code Tools
Muskan Priyadarshni
Product Designer
Product Designer with an architect’s eye, using second-order thinking to craft user-centric, scalable experiences that prioritize clarity, team flow, and meaningful design.
Works
Live Sites
About Me
Product designer working on B2B tools that don't usually get much design love, automation canvases, RFP marketplaces, internal workflows. I spend most of my time on the unglamorous parts: empty states, failure modes, the first five minutes of a new user's experience. That's usually where these products break.
Four years in product design. Before that, architecture and urban design — which is probably why I gravitate toward systems with many moving surfaces.
Experience
Product Designer @ Verbaflo.ai
Nov 2025 - Present
Designed v1 (shipped to 2 clients) and v2 (in development) of the Journey Builder canvas — a node-based campaign automation system serving 12–15 enterprise clients (UK Build-to-Rent operators), replacing workflow that previously required engineering tickets or manual setup by VerbaFlo's in-house sales team. Solo design lead on v1; co-shaped product direction on v2 with the founder and PM.
Owned end-to-end UI for core node primitives, including the Reach Out node's Timing & Delivery modal (toggle-controlled Quiet Hours, Retry on Failure) and the Split node's outcome-based condition system, with a minimal, low-noise visual language adopted across the canvas.
Designed and shipped a marketing website for Aboria Capital, a venture firm and VerbaFlo partner, won via the existing Downing Students relationship; pitched the concept directly to Aboria's stakeholders and launched to positive product-team feedback.
Product Designer @ Tiggo.Inc
Jul 2024 - Present
Achieved 200+ waitlist signups by designing Tiggo’s product end-to-end, from ideation to scalable design systems.
Boosted RFP creation speed by leading UX for two product verticals, validated through a live town council POC.
Streamlined 100+ screens by building a Figma design system and establishing a unified brand language.
Grew reach to 500 blog subscribers in 2 months and 300+ organic followers by driving content, marketing, and Webflow/Wix prototypes.
Delivered user-centric, scalable products by blending UX design, product strategy, and brand-building with cross-functional teams.
Junior Designer @ DesignOGC
May 2023 - July 2024
Led end-to-end UX/UI design for the company's website redesign, improving clarity & achieving 2x user engagement while reducing the bounce rate.
Refined product flows and shaped Tiggo's platform structure by conducting over 20 user interviews and applying user research methodologies.
Architect @ Creative Group LLP
Jun 2021 - Jul 2022
Improved transit efficiency by leading Dakaniya Talav Station design, contributing to 4 other projects, and delivering 20+ drawings with 10+ stakeholders.
Education
Google UX Design Professional Course
2024
Google X Coursera
Politecnico Di Milano, Milan, Italy
Jan 2024 - Jun 2024
Masters in Urban Design
CEPT University, Ahmedabad, India
Jul 2022 - Jan 2024
Masters in Urban Design
Indira Gandhi Technical University, Delhi, India
Aug 2016 - May 2021
Bachelors in Architecture
Skills
UX/UI Design
User Research
Design Systems Prototyping
Brand Identity
Video Production
A/B Testing
User Interviews
Tools
Figma
Webflow
Wix
Lottie
Framer
Adobe Creative Suite Google AI Studio
No Code Tools
Urban IQ
Urban IQ is an all-encompassing urban design platform that brings together projects, data, and stories from around the world with a special focus on Indian cities. Through its website, Instagram presence, and AI-powered neighborhood tool, Urban IQ bridges professionals, policymakers, and citizens — making city knowledge accessible, visual, and engaging.
About
Client: Passion Project
Contribution: From Scratch
Year: 2025
Problems to Solve
Urban design insights are scattered across reports, academic papers, and siloed communities.
Professionals lack a single hub for projects and analysis.
Citizens find urban content either too technical or oversimplified.
Hyperlocal neighborhood data remains inaccessible in everyday life.
Solution
Urban IQ creates a unified ecosystem that simplifies how people interact with urban knowledge.
Website: A global directory of projects and data-driven stories.
Instagram: A visual-first channel making design conversations engaging and accessible.
AI Tool (StreetSmart): Real-time hyperlocal insights through GPS or street scanning.
Results
Urban IQ becomes the go-to hub for urban design knowledge — sparking informed conversations, enabling professionals to collaborate, and helping citizens engage meaningfully with their cities.
Muskan's Note
Urban IQ is where cities meet stories, data, and design — building a shared future, one project and one street at a time.